Author: Lara Trail

Four Reasons Why Commercial Branded Fuel Companies Need a Fuel Protection Program

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There’s no denying it: oil and gas is big business, and it directly or indirectly impacts pretty much everything around us. Stock markets rise and fall because of it, nations go to war over it and most transportation modes used today would be crippled without it.

Young mother with baby boy at the petrol station refuelling the car.

Which means that, on a global level, commercial oil and gas companies have a tremendous responsibility to:

  • Prevent manipulation and maintain quality in their supply chain
  • Keep the marketplace fair for all stakeholders
  • Consistently deliver genuine branded products to customers
  • Protect brand reputation and value
  • Protect market share, revenue and profits

Commercial oil and gas companies can accomplish these goals by implementing an effective branded fuel protection program.

Authentix has over 25 years helping companies design, implement and enforce fuel marking programs while providing a fully transparent and traceable solution. In most existing programs today, legitimately branded gasoline and diesel fuel is uniquely identifiable by dosing the fuel with a proprietary, invisible and government approved chemical marker at concentrations as low as parts per billion (ppb). Once marked, the fuel can be qualitatively or quantitatively analyzed for either instant field confirmation or alternatively, in a nearby laboratory. Depending on the analysis method, Authentix provides clients with customized analyzers tuned specifically for the program.

The analysis methods detect a baseline level of the unique marker in the fuels. In the case of a field test, if the fuel sample detects an absence of or an insufficient level of marker concentration, inspectors can determine that illicit, non-branded fuel has been added to the supply. For enforcement purposes, these same fuel samples can be re-tested in the regional laboratory to confirm the original findings and enable the brand owner the ability to enforce compliance using forensic evidence.

By marking the company’s branded fuel supply with these covert markers, inspectors are able to detect even minor amounts of dilution, substitution or quality issues. The results enable brand owners to strengthen market transparency and predictability – providing an auditable confirmation of brand integrity and volume reconciliation between terminal loading and retail sites, therefore securing the supply chain.

Our customers have proven benefits from adopting advanced fuel authentication solutions in four key areas:

1. Deter Illicit Activity and Reduce Unauthorized Fuels

It’s no secret that adulterated fuels consistently work their way into the supply chain. The lure of profit by nefarious operators entice the mixing of lower quality and lower cost fuels into branded fuels, allowing greater profits at the pump. In some cases, the operators will report false fuel volume and tank levels, under measure the amounts, falsify transportation documents, and later sell the “missing” product.

An effective fuel authentication program has proven to drastically reduce these illegal tactics overall as well as help identify inadvertent quality problems due to improper dosing or blending of additives at terminal and retail sites (caused by equipment failure, human error or negligence.)

Understanding where and when the supply chain gets compromised and having accurate and timely information enables our customers to regain control and take corrective action to prevent future manipulation.

 

2. Grow Revenue and Market Share

When illicit activity starts dropping after program initiation, the brand owner will experience increased demand for higher value branded fuel, leading to a boost in sales and bottom line, and creating an impressive return on investment (ROI) for these programs.

Authentix has been a fuel authentication solution partner for many of the top fuel retailers around the world for decades. In one case, we signed on a U.S. based Fortune 20 branded fuel customer in 2002 that had recently acquired the retail operations of another large branded fuel company. Implementing a new fuel protection program for this customer came with a few challenges, including: adding over 10,000 stations to the retail network; consolidating two branded additives to one third-party additive package; using more than 100 unmonitored, third-party fuel terminals; and continued divestiture of company-owned stations to franchise ownership.

Since originally developing and implementing this program, Authentix has marked more than 200 billion gallons of fuel across all of the United States, and our customer has seen more than a 1500% return on investment from program cost to revenue recovered.

This customer has also noted a seven percent decrease in failure rate (in adulterated fuels), which is directly attributed to a reduction in the commingling of non-branded gasoline with branded product.

3. Protect Brand Promise and Reputation

Consumers who are loyal to a brand deserve the high-quality fuel product expected, and it’s up to both the commercial oil and gas provider and retail operators to meet or exceed those expectations. Compromised fuel can lead to engine damage, lack of vehicle performance, costly repairs, environmental damage and ultimately the loss of consumer trust.

Another example of the effectiveness of a branded fuel protection program is Coral Gas, a major LPG retailer in Greece. When initially engaging with Authentix, Coral Gas wanted to ensure the integrity of the automotive liquefied petroleum gas (Autogas) sold through its network of retail stations, especially the franchised stations. Ultimately, the goal was to protect their reputation as the market leader and to assure their consumers of the high quality of their automotive LPG fuel.

Coral Gas selected Authentix to help them increase sales of high-quality Autogas, protect the quality product and maintain the public’s confidence in the brand. Authentix now protects Coral Gas from any  vulnerabilities in the Autogas supply chain and uses covert molecular markers and analyzers to identify issues and continually customize the program to the company’s changing needs. Authentix’s technology solution was launched as a pilot phase at a few retail locations in 2017, with a full program launch and the expansion throughout the retail network in 2018.

4. Gain Competitive Advantage

Employing a fuel protection program can also give commercial oil companies a competitive edge. Consumers as well as most retailers throughout the supply chain want legitimate, branded fuel, and the demand increases once the program is implemented and successfully deployed.

Word travels fast among consumers and industry insiders about which retailer is serious about providing quality fuel versus those who turn a blind eye to their product being compromised. Through years of experience implementing dozens of fuel programs throughout the world, Authentix finds that those companies who closely monitor the integrity of their branded product are ultimately rewarded and can cement their place among the top contenders for consumer loyalty over the long term.

Download Blog PDF Here

Authentix. The Authority in Authentication.

Working with governments, central banks and commercial companies, Authentix provides custom authentication solutions tailored to meet specific business challenges. Our core capabilities in developing and manufacturing proprietary chemical markers, designing analytical instruments and devices, and applying interdisciplinary chemometric models are enhanced by data integration, analytics and program management.

With over 25 years of experience in government and commercial fuel authentication, Authentix helps ensure local economies grow, banknote security remains intact and commercial products have robust market opportunities. Contact us to speak with an expert.

Top 5 Reasons for Nations to Implement a Fuel Integrity Program

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Oil Refinery, Chemical & Petrochemical plant at sunset.

The oil and gas industry is one of the largest and most profitable, and governments throughout the world rely on fuel excise taxes to help fund public projects and social services to its citizens. The impact of diverted, diluted and illegally trafficked fuel within a country’s borders results in lost tax revenue, poor quality product, environmental issues and ultimately reduced services and benefits for citizens. In 25 years of experience implementing fuel integrity programs across the globe, Authentix has found in many cases more than 30 percent of fuel volume is manipulated or adulterated for the purpose of tax avoidance and illegal profits, reducing tax collections as well as public trust.

However, many governments have taken action and implemented an effective national fuel integrity program which curbs fuel fraud, shores up lost funding, restores confidence in the nation’s fuel supply and increases public funds available for infrastructure and social services.

Authentix helps governments design, implement and enforce fuel integrity programs by providing a covert, yet fully traceable solution. In a successful fuel integrity program today, legitimate gasoline and diesel fuel is uniquely identifiable by dosing the fuel with a proprietary, invisible and environmentally approved chemical marker at very low concentrations, often at parts per billion (ppb). Once marked, the fuel can be qualitatively or quantitatively analyzed at various points in the supply chain for either instant field confirmation or alternatively, a forensic molecular finding in a regional laboratory. Depending on the analysis method, Authentix provides clients with customized analyzers tuned uniquely for the program.

The various analysis methods deployed by Authentix detect a baseline level of markers in the subject fuels. In the case of a field test, if the fuel sample reveals an absence of or the presence of a certain marker, field inspectors can make some immediate determinations as to whether illicit fuel has been introduced to the supply chain and in many cases, where this has occurred. For enforcement purposes, these same fuel samples can be re-tested in the regional laboratory to confirm the original findings, enabling the ability to enforce compliance using forensic evidence.

Fuel integrity programs have proven time and again to be very beneficial for governments and citizens alike. Below are five primary benefits to enacting a national fuel integrity program:

1. Protect and recover lost tax revenue

Illicit trading has long been problematic in the fuel industry. Fuel products present a lucrative opportunity for those who wish to deliberately manipulate fuel supplies for illicit gain. Price arbitrage presents an easy money making opportunity at very large scales.

An effective fuel marking program can help governments curb illicit activity and recover lost tax revenue while enabling a significant return on investment.

In the Republic of Serbia, for example, fuel stations and vehicle registrations were increasing, while taxable sale of fuels were decreasing — pointing to fuel fraud. In 2013, they discovered that 1,434,000 tons of diesel fuel were consumed versus 902,000 tons sold wholesale by oil companies. That’s 37 percent of fuel volume unaccounted for.

In just five months after implementing a fuel integrity program that marked more than 930 million liters of fuel, the Serbian government saw significant evidence the program was working — diesel and gas sales volume increased 18 and 14 percent, respectively, and excise revenues increased by more than € 34 million when compared to the same period the year before. And, from 2013 to 2018, excise and VAT revenues have increased by € 720 million.

2. Prevent subsidy abuse

Subsidy fraud is also rampant in the oil industry. Criminals divert fuels such as kerosene, which in some countries is subsidized and reserved for the poor, and then use them as adulterants in higher taxed fuels. They may also outright smuggle these subsidized fuels to higher priced
markets and pocket the money.

Since 2014, Authentix has been providing an advanced fuel integrity program to a national fuel supply company in the Middle East. The government backed company, one of the largest in the world, manages the distribution of petroleum products to major and remote bulk plants through pipeline networks, trucks and marine shipments. Through its own internal monitoring process, the company suspected that subsidized, low or non-taxed products were being smuggled into the country, illegally blended with the legitimate supply and sold to unauthorized entities during the delivery process.

The Authentix fuel integrity program has been highly effective and confirmed the scope of the smuggling problem within a very short time after deployment. As a result of the program, fourteen smuggling-implicated plants were closed, which led to a sharp decrease in smuggling at the country’s border. Also, export permits were revoked for the companies involved in illicit activity. The demand for this illicit fuel decreased, and the nation continues to save hundreds of millions of dollars in subsidies every year as the program continues to expand.

3. Protect fuel quality and the environment

Illicit or smuggled fuels can wreak havoc on engines, leading to major repair costs to vehicles over time. Most detrimental of all, these fuels can cause environmental damage from increased levels of emissions, elevated carbon monoxide and other regulated airborne particles, all of which can be harmful to the environment and public health.

When dangerous pollutants accumulate in the air in concentrations above legal limits, they can cause irreparable harm to the public − especially to children, the elderly and the ill. These elevated pollutants can also damage crops, vegetation and other property. Even if only short term, pollutants can cause eye and throat irritation, breathing difficulties or other adverse respiratory symptoms. In the event of long-term exposure, the results are far more damaging including cancer, heart and lung disease and compromise to immune, neurological and even reproductive systems.

4. Deter illegal traders and system abusers

While the lure of easy money will always entice illicit activity, it’s proven that a successful fuel integrity program enables national governments and state owned enterprises to identify, enforce and curb criminal behavior. Once an Authentix fuel integrity program is deployed and word of inspections, enforcement and prosecution spreads, the volume of adulterated fuels will decrease and lead to a surge in the sale of legitimately taxed fuels. This, in turn, increases public revenues and benefits all.

In the Serbia example mentioned above, government officials announced on national television how the fuel integrity program led to a €139 million increase in fuel excise revenue for the first full year after deployment versus the previous year when no program was in place. There was also a reported 700% drop in the sale of base oils, a well-known, low quality, low cost adulterant often added to the supply of diesel fuel for illegal profits.

5. Promote trust in government officials

Implementing an effective fuel integrity program is a great way to give citizens what they deserve — a stable economy, a healthy environment and a trustworthy government maximizing resources for the benefit of its people.

And part of having increased public funding and economic stimulus often means more people working and increased economic gain. When implementing a national fuel integrity program, Authentix becomes a partner of the national government and supports the local workforce by hiring and training a local “in country” workforce to administer and help run the programs on a day-to-day basis.

Download Blog PDF Here

Authentix. The Authority in Authentication.

Working with governments, central banks and commercial companies, Authentix provides custom authentication solutions tailored to meet specific business challenges. Our core capabilities in developing and manufacturing proprietary chemical markers, designing analytical instruments and devices, and applying interdisciplinary chemometric models are enhanced by data integration, analytics and program management.

With over 25 years of experience in government and commercial fuel authentication, Authentix helps ensure local economies grow, banknote security remains intact and commercial products have robust market opportunities. Contact us to speak with an expert.

Authentix Named One Of CIOReview’s Top 20 Most Promising Oil And Gas Solutions Providers

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ADDISON, TexasJuly 29, 2019 /PRNewswire/ — Authentix, Inc., a U.S.-based technology solutions provider specializing in supply chain security and authentication programs, was selected as one of the top 20 most promising solutions providers in the oil and gas industry by leading enterprise technology publication, CIOReview.

Every year, CIOReview analyzes the growing marketplace of service providers and awards the best-in-class with this prestigious award. This is done as a service to chief information officers with the difficult task of choosing the right partners to leverage the significant technological innovations to boost prosperity in their long-term growth and digital transformations. The exclusive list of vendors was selected by a distinguished panel of CEOs, CIOs and VCs, industry analysts and the editorial board of CIOReview after exhibiting excellence in offering efficient solutions and expertise in the oil and gas industry.

“Authentix secures the integrity of global commerce by verifying the authenticity of physical products through advanced technology solutions and connecting the output of that information to a robust, digital information platform. This provides our clients with insightful analytics to ensure the integrity of their fuels, minimize fraud, and increase market share or tax collections. We are honored to have CIOReview recognize Authentix for our proactive innovation in these complex environments, our proven sector expertise and the ability to help our clients gain a distinct competitive advantage,” states Kevin McKenna, CEO of Authentix.

Authentix operates fuel marking programs on five continents helping governments protect fuel tax revenues and leading branded fuel owners protect the integrity of their products. These programs consist of proprietary markers in refined fuels that can detect and prevent grade swapping, adulteration, and tax avoidance from the introduction of illicit fuels. Also, the company offers an information and data management platform to aggregate operational data, provide field test results and reporting tools for insights into potential issues within the supply chain and what types of actions need to be taken and when. Additionally, Authentix supplies marking programs for crude oil pipelines, fuel quality inspection services, and remote sensor monitoring of measurement devices in the fuel supply chain.

About Authentix
As the authority in authentication solutions, Authentix helps customers thrive in supply and distribution chain complexity. Authentix provides advanced authentication solutions for governments, central banks and commercial products, ensuring local economies grow, banknote security remains intact and commercial  products have robust market opportunities. The Authentix partnership approach and proven sector expertise inspires proactive innovation, helping customers mitigate risks to promote revenue growth and gain competitive advantage.

Headquartered in Addison, Texas USA, Authentix, Inc. has offices in North AmericaEuropeMiddle East, and Africa serving clients worldwide. Authentix® is a registered trademark of Authentix, Inc. For more information, visit https://www.authentix.com.

Contact: info@authentix.com

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