By Bharat Kapoor, Vice President, Online Brand Protection, Authentix The Asia-Pacific (APAC) region is home to more than half of the world’s population, nearly 60%…
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Online Brand Protection
Understanding the SHOP SAFE Act and How to Safeguard Your Brand
In the digital age, a brand's reputation is a crucial asset and one of the greatest threats a brand faces is counterfeiting. Whether it's a…
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Q&A on Intellectual Property Protection & Enforcement
By Bharat Kapoor, Vice President, Online Brand Protection, Authentix The International Anti-Counterfeiting Coalition (IACC) recently asked our VP of Online Brand Protection, Bharat Kapoor, his…
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Digital Avatars and the Perils of IP Infringement
By Bharat Kapoor, Vice President, Online Brand Protection, Authentix One of the visible recent trends online has been the rise of realistic, AI-generated celebrity avatars.…
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Are Companies Held Liable For Fake Products? Video Perspective
Did you know brand owners may be held liable for counterfeit products if they are unable to prove certain products are authentic or counterfeit? Learn…
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Is Your Brand at Risk from Online Counterfeiters in China?
If your brand has experienced increasing difficulty enforcing trademarks and protecting intellectual property on Chinese online marketplaces and social media platforms, you’re not alone. Authentix…
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Online Brand Protection Case Study Video: Counterfeit Medicinal Cream
Authentix Online Brand Protection busts Asia-wide racket of counterfeit medicinal cream. See how our Online Brand Protection team was able to reduce counterfeit products for…
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Can a Company Be Truly Sustainable Without Considering How to Prevent Counterfeiting?
By Mike Consterdine, Brand Account Development Manager Globally, many companies have committed to the fight against plastic pollution, with manufacturers changing components and materials to…
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Online Brand Protection Case Study: Counterfeit Medicinal Cream
Authentix Online Brand Protection busts Asia-wide counterfeit racket of counterfeit medicinal cream. THE SITUATION According to the Organization of Economic Cooperation and Development, the global…
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Are Companies Held Liable For Fake Products?
By Stephan von Schilcher, Brand Protection Director, Authentix Brand protection often isn't the first thing on a company's mind as they launch a new product.…
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